Whole Crop Marketing (WCM) is a UK-based potato marketing company that works with growers to manage and sell their entire potato crop, including seed, chipping, crisping, and ware varieties.
Established in 2008 and headquartered in Driffield, England, the company focuses on connecting potato producers with suitable markets by coordinating grading, distribution, and sales.
Acting as an intermediary between growers and buyers, WCM helps ensure that potatoes of different grades are placed into the most appropriate supply chains, supporting efficient use of the crop and reliable market access for farmers.
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