News on Sustainability from the Netherlands

Golden McDonald’s Fries – grown locally in the Netherlands and freshly prepared every day.
September 15, 2025
French Fries at McDonalds in the Netherlands are very Dutch
French Fries from McDonald’s may be world-famous, but they often grow just around the corner. Behind every portion of fries stand local farmers cultivating the potatoes, and Dutch entrepreneurs working together for more sustainable potato farming.
Entrance gate at PotatoEurope 2025 in Lelystad, Netherlands, welcoming a record-breaking 17,268 visitors from 107 countries.
September 08, 2025
PotatoEurope 2025 in Lelystad Draws Record 17,268 Visitors from 107 Countries
PotatoEurope 2025 set records with 17,268 visitors from 107 countries on Sept 3-4 in Lelystad, Netherlands. Live demos, trial fields, and top innovations like Croptimal’s Croptiscan 9000 highlighted the event. Next edition: Sept 9-10, 2026, Germany.
Preparations in full swing at WUR Field Crops in Lelystad, where PotatoEurope 2025 will host over 300 exhibitors and visitors from 119 countries on 3–4 September.
September 01, 2025
PotatoEurope 2025 in Lelystad: World-Leading Potato Event with 300+ Exhibitors and Global Innovations
PotatoEurope 2025 takes place 3–4 Sept. at WUR Lelystad with 300+ exhibitors & visitors from 119 countries. Highlights: trial harvests, ICM & market conferences, live demos from harvest to sorting, and innovation test fields.
Tolsma-Grisnich’s new sustainable headquarters at Cavalier 3, Emmeloord, unites production, logistics, and offices to drive growth and innovation.
August 17, 2025
Tolsma-Grisnich Moves to New Modern Premises in Emmeloord, The Netherlands
Tolsma-Grisnich has moved to new sustainable premises at Cavalier 3, Emmeloord, uniting production, logistics & offices. The modern facility boosts efficiency & innovation. Official opening: 5 Sept for business relations, 6 Sept for the public.
Event Recap: Heat and Control’s FoodTech Forum 2025
August 02, 2025
Heat and Control Showcases Sustainable Innovations in Food Processing at FoodTech Forum 2025
FoodTech Forum 2025 brought together industry experts, customers, and partners for three weeks of live demos and discussions. Heat and Control® hosted sessions focused on innovative, sustainable solutions shaping the future of food processing.
WUR Open Field Research Centre, venue for PotatoEurope 2025, featuring trial plots and sustainable energy systems.
July 20, 2025
PotatoEurope 2025 Set to Showcase Cutting-Edge Machinery, Smart Farming, and Live Demos in the Netherlands
PotatoEurope 2025, set for 3–4 Sept in Lelystad, Netherlands, showcases live machinery demos, smart agri-tech, and innovations in potato farming. With 300+ exhibitors and 15,000 visitors, it’s the premier hub to innovate, network, and grow.
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3D food printing in action: TNO’s innovative technology combines with Royal Avebe’s potato-based ingredients to create sustainable, plant-based food solutions.
July 07, 2025
Printing the Future of Food: How Royal Avebe and TNO Are Using Potato Starch to 3D-print Plant-based Food
Royal Avebe and TNO are pioneering 3D food printing using potato starch to create plant-based meat alternatives. Discover how this sustainable innovation could transform global food production and improve food security worldwide.
Lamb Weston's new frozen potato products plant in Kruiningen, Netherlands
June 18, 2025
Waste is a No-No in Lamb Weston’s French Fries Factory
Lamb Weston opened a new factory in Kruiningen, Netherlands, focused on sustainability. The facility reuses water and heat throughout production, making the process more efficient and eco-friendly while delivering high-quality frozen fries.
The Dutch royal couple were given a tour of HZPC
June 05, 2025
The Dutch seed potato sector is prospering
By mid-March, Hans Huistra, CEO of the Royal HZPC Group, had done a good deal of driving on Dutch highways. He rushed from meeting to meeting, sharing the good news that last season's average prices will be historically high with affiliated seed potato growers.
Martin Kropff is the former Managing Director for Resilient Agri-food Systems at CGIAR, an international agricultural research organization. He is also an emeritus Rector Magnificus at Wageningen University.
December 12, 2024
A brighter future begins with a resilience revolution
In a world where almost half of potential crop production is lost due to diseases, pests, and extreme weather, addressing the challenges of food security and sustainable agriculture has never been more urgent.
Royal Avebe and ChainCraft announce strategic collaboration
November 10, 2024
Royal Avebe and ChainCraft enter strategic collaboration to convert residual potato juice into high value products
ChainCraft, a pioneer in the production of circular chemicals and Royal Avebe, a global leader in potato-based starch and protein innovations, are proud to announce a huge step towards a strategic collaboration by entering into a Heads of Agreement.
One Duynie brand exceeds the sum of its parts
September 30, 2024
One Duynie brand exceeds the sum of its parts
As of October 1, 2024 there will be one Duynie brand. To further support the company's co-product partners and customers in achieving ambitious sustainability goals, this unified brand exceeds the sum of its parts.
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Peter Erik Ywema, director Sustainability, leaves Royal Avebe
September 27, 2024
Royal Avebe director Sustainability, Peter Erik Ywema, is leaving
Peter Erik Ywema, director of Sustainability, will leave Royal Avebe on 1 October 2024. This has been mutually agreed by Ywema and the board of directors.
Avebe Earns Gold EcoVadis Score, Placing Among Top 5% in Sustainability
June 04, 2024
Gold EcoVadis score places Potato Starch manufacturer Avebe in the top 5% in sustainability
Royal Avebe has achieved another gold EcoVadis score. This recognition places Avebe among the top 5% of assessed companies in the industry sector.
Dutch processing potatoes reach their highest-ever February price as availability continues to tighten
March 08, 2024
The Netherlands: supply problems for potato processors and historically high prices
Demand for EU potato supplies remains strong, but supplies are tightening.
The province and chain partners jointly reward Drenthe arable farmers for sustainable performance
February 07, 2024
Dutch province Drenthe and potato chain partners push sustainability by rewarding farmers
De provincie Drenthe start sa men met de ketenpartners een pilot voor akkerbouwers rondom belonen voor duurzaamheid. In de pilot worden de Kritische Prestatie Indicatoren (KPI’s) uit de Biodiversiteitsmonitor Akkerbouw in de praktijk getest.
Dutch Farmers Struggle
January 29, 2024
Weather in the Netherlands made the potato harvest very difficult
In the Netherlands, the weather affected the potato harvest and raises many questions about the future of production in the country.
Sustainable cooperation in Brabant's potato processing industry
December 27, 2023
Joint project by the potato processing industry in Brabant (the Netherlands) focused on sustainability
Agristo, Peka Kroef, Lamb Weston and Duynie have teamed up to create a groundbreaking partnership with a view to sustainability and ecological awareness.

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