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October 28, 2025
Scientists Decode Sweetpotato Genome, Unlocking Drought Tolerance, Nutrition, and Crop Resilience
Scientists have decoded the sweetpotato’s complex hexaploid genome, revealing its mixed ancestry and resilience traits. This breakthrough offers powerful tools for breeders to boost yield, nutrition, and climate resistance, securing food futures.
October 06, 2025
Powering Athletes Naturally: Wisconsin Potatoes for Performance and Sustainability
In May 2025, the Washington Post published an article entitled, powered by potatoes: Endurance athletes are chasing speed with spuds. The humble potato – cited as a mild, carbohydrate-packed fuel option – is growing in popularity among endurance athletes
September 17, 2025
Idahoan Foods Launches +PROTEIN Mashed Potatoes for Nutritious, Convenient Meals
Idahoan Foods introduces +PROTEIN™ Mashed Potatoes, made with 100% Idaho potatoes and packed with 6g of protein per serving. With 24g per pouch, they offer comfort food that supports nutrition goals while keeping you fuller longer.
July 27, 2025
Potatoes USA 2025 Report Reveals Top Food Trends, Health Benefits, and America’s Love for Fries
Potatoes top the charts as America's favorite veggie for the 9th year, per the 2025 Consumer Attitudes & Usage study. With 81% eating them weekly, belief in their nutrition and value as performance fuel is at an all-time high.
March 24, 2025
Are Sweet Potatoes More Nutritious Than Regular Potatoes?
Americans know people love potatoes—they’re America’s favorite vegetable. But misinformation can undermine consumer confidence. That’s why Potatoes USA actively works to correct inaccurate, misleading information wherever it appears.
September 17, 2024
Michael Family Farms Supplies Potatoes Year-Round and Advocates for Children's Nutrition
Kathy Sponheim, a fourth-generation potato farmer, grew up around vegetables and found a passion for agriculture at an early age. When she was young, her dad said that she had to work somewhere else for at least two years before she could work on the family farm. Sponsored Content
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September 08, 2024
Potatoes USA Recognized with Gold MyPlate Champion Achievement
The MyPlate National Strategic Partner Team recently recognized Potatoes USA with the Gold MyPlate Champion Achievement for actively participating in the MyPlate national strategic partnership and promoting MyPlate to important audiences.
November 26, 2023
PepsiCo sets goals to further reduce sodium and deliver more diverse ingredients in convenient foods portfolio
PepsiCo, Inc. unveiled new nutrition goals under its strategic transformation, PepsiCo Positive (pep+). The objectives focus on reducing sodium and enhancing nutritional value in consumer-preferred foods.
October 01, 2023
The Nutritional Power of Potato: Carbohydrates
The journalist, Ben Feller, wrote, in 2009, an interesting story titled "The President and the Potato." David Letterman hosted President Barack Obama at his talk show and offered 10 funny reasons why his guest accepted to come. But Obama stopped him, saying, "The reason I’m here? I want to see that heart-shaped potato."
November 01, 2022
More good news on the nutritional value of potatoes - in all forms
If you adore potato salad, scalloped potatoes, or sweet potato fries, then you might be concerned about how they're affecting your body. The good news is that a new study has found that potatoes might be healthier than we thought.
October 16, 2022
New study finds no association between potato consumption and elevated cardiometabolic disease risk
This latest findings show that overall diet and lifestyle mediate health outcomes associated with potato consumption, not potato preparation methods. Although potatoes are a nutrient-rich vegetable, they are often singled out as food to limit.
March 15, 2022
Reduced sodium potato chips SaltMe! by Microsalt now available at Kroger
MicroSalt Inc. announced that it's SaltMe! potato chips will be distributed to more than 1,400 Kroger grocery stores beginning mid-March. This milestone is a major move for MicroSalt on its mission to provide healthier, full-flavor potato chips
April 22, 2020
Michael Family Farms launches new website to help educate consumers on products
Studies show that 70-80% of people research a company online before making a purchase. Shoppers search to find information about their potential food purchases in addition to the companies that produce it and what they stand for.





