Idahoan Foods Launches +PROTEIN Mashed Potatoes for Nutritious, Convenient Meals

Idahoan® Foods introduces its newest innovation, +PROTEIN™ Mashed Potatoes, elevating mealtime with the 100% Idaho® potatoes you know and love, now with 6 grams of high-quality protein per serving and 24 grams per pouch to keep you fuller longer and help achieve your daily protein intake goals.

With the average adult needing 15–30 grams* of protein per meal to stay energized, satisfied, and on track with recommended nutrition guidelines, Idahoan +PROTEIN™ makes it easier to meet those needs, with comfort food that works harder for you and your lifestyle goals.

Available in fan-favorite flavors of Buttery Homestyle®, Loaded Baked and Roasted Garlic, Idahoan +PROTEIN™ Mashed Potatoes are free from artificial flavors and dyes and are naturally gluten free. Whether it's individuals supporting wellness goals or parents looking for a hack for even the pickiest of eaters, +PROTEIN™ serves as a convenient option for those wanting a protein plus-up, without sacrificing taste.

Since Idahoan handles all of the potato washing, peeling, cooking and mashing, these +PROTEIN™ mashed potatoes can be made in 60 seconds with hot water and a quick stir.

Idahoan® Roasted Garlic +PROTEIN™ Mashed Potatoes

Ryan Ellis, Vice President of Retail Marketing & Business Development at Idahoan Foods:

"We remain committed to innovation, which means producing high-quality products that cater to an expanded range of consumer needs and lifestyles."

"With consumer demand booming for fortified and functional foods, +PROTEIN offers a convenient, flavorful option with an extra protein boost, allowing consumers to easily add more protein to their meals with zero compromise on taste."

Idahoan® Buttery Homestyle® +PROTEIN™ Mashed Potatoes Fried Chicken Recipe