News on Food Trends from the Netherlands

CêlaVíta, the Dutch chilled potato processor once owned by McCain, will not restart after bankruptcy. All 171 jobs are lost as the Wezep factory is dismantled and auctioned, marking the end of a well-known name in potato processing.

On August 27, 2025, industry leaders met in the Netherlands for the conference Europe’s Place in a Changing Potato World, co-organised by Potato Europe, Europatat and World Potato Markets during Potato Europe 2025.

French Fries from McDonald’s may be world-famous, but they often grow just around the corner. Behind every portion of fries stand local farmers cultivating the potatoes, and Dutch entrepreneurs working together for more sustainable potato farming.

PotatoEurope 2025 set records with 17,268 visitors from 107 countries on Sept 3-4 in Lelystad, Netherlands. Live demos, trial fields, and top innovations like Croptimal’s Croptiscan 9000 highlighted the event. Next edition: Sept 9-10, 2026, Germany.

Tummers and PolySense partner to launch AI-powered, camera-based potato processing. Debuting on the Delta Roller Spreader, it boosts efficiency, cuts waste, and fuels Tummers Connect, the digital platform for smarter, data-driven operations.

PotatoEurope 2025 takes place 3–4 Sept. at WUR Lelystad with 300+ exhibitors & visitors from 119 countries. Highlights: trial harvests, ICM & market conferences, live demos from harvest to sorting, and innovation test fields.

Investindustrial will acquire Kiremko, Idaho Steel, and Reyco, leading potato processing equipment makers. The deal unites 3 family-owned firms into a global platform, aiming for growth via integration, innovation, and expansion.

Following the recent announcement of CêlaVíta's bankruptcy, several companies have expressed interest in acquiring the Dutch producer of chilled potatoes. This raises cautious hopes for a possible restart, according to bankruptcy trustee Frans Aartsen.

Tolsma-Grisnich has moved to new sustainable premises at Cavalier 3, Emmeloord, uniting production, logistics & offices. The modern facility boosts efficiency & innovation. Official opening: 5 Sept for business relations, 6 Sept for the public.

Chilled Potato producer CêlaVíta has gone bankrupt. The Dutch company supplied pre-cut potatoes and pre-seasoned potato products to supermarkets, hotels, and restaurants throughout Europe.

In Venlo, the Netherlands, circularity is not just a vision - it’s a working reality. At Looop, a company with roots in the agri-food sector dating back nearly a century, the last 30 years have marked a transformation.

FoodTech Forum 2025 brought together industry experts, customers, and partners for three weeks of live demos and discussions. Heat and Control® hosted sessions focused on innovative, sustainable solutions shaping the future of food processing.

The European Investment Bank has signed a EUR 20 million venture debt financing agreement with Dutch biotechnology company Solynta, to accelerate the development of potato varieties with enhanced resistance to disease and resilience to climate change

PotatoEurope 2025, set for 3–4 Sept in Lelystad, Netherlands, showcases live machinery demos, smart agri-tech, and innovations in potato farming. With 300+ exhibitors and 15,000 visitors, it’s the premier hub to innovate, network, and grow.

Efficiently manage crop storage with Mooij Agro’s Smart Cooling Manager—monitor and control each cooling cell, auto-prioritize capacity, and integrate seamlessly with all units via Croptimiz-r®. Ideal for post-CIPC potato storage.

Royal Avebe and TNO are pioneering 3D food printing using potato starch to create plant-based meat alternatives. Discover how this sustainable innovation could transform global food production and improve food security worldwide.

ChainCraft will build its first full-scale plant in the Netherlands, using residual potato juice from a nearby starch processing plant to produce circular fatty acids, creating even more value from the potato in a sustainable way.

Lamb Weston opened a new factory in Kruiningen, Netherlands, focused on sustainability. The facility reuses water and heat throughout production, making the process more efficient and eco-friendly while delivering high-quality frozen fries.