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Belgium’s long-standing love affair with potatoes goes far beyond taste. Potatoes are central to the nation’s culinary identity, and the iconic frietkot - a fast-food stand dedicated to fries - is officially recognized as part of Belgium’s national intangible cultural heritage.

The 'Ultimate Roast Potato' named after a much-loved film character is back on shelves after high demand. Branston says deliveries of its Nemo potato will rise 87 % this season versus 2024, bringing faster-cooking, great-tasting roasts to more homes!

A new survey by Young’s reveals 62% of Brits enjoy fish and chips on Fridays. Rising costs drive home-cooked versions, though 22% stick to takeaways. Ranked 2nd in UK food traditions, fish and chips remain a beloved Friday treat.

Greenvale’s Golden Kings launched ‘Move Over Maris’ with Great British Chefs to promote climate-friendly, high-yielding potatoes needing less irrigation and pest control, urging consumers to switch varieties.

Spudmania shows no signs of abating and singing stars and crowds in the Spudarmy continue to flock to the centre of Tamworth to sample Ben Newman's humble jacket potatoes.

Nanna Tate, a new potato brand from leading supplier, Branston, has expanded its offering, with the launch of its range of prepared potato dishes, set to land in Tesco stores in February.

Ahead of the festive season, United Kingdom Potato Specialist Branston has once again launched its innovative hybrid Nemo potato to support demand for volume and faster cooking times at this time of year.

Our new marketing campaign 'The new packed lunch' has already proven to be successful by catching a spot in the top ten UK Twitter trending topics on 9 February 2021.

AHDB is launching a new marketing campaign this February, with the amazing jacket potato (baked potato) at its heart.

A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.

Essex potato grower, Fairfields Farm, is excited to announce that it will be supplying HelloFresh with its low carbon footprint potatoes from October.

The consumer landscape has changed dramatically over the last two months since the introduction of the UK lockdown.

Essex potato farmers have responded to the coronavirus crisis by setting up a free home delivery service for the local community.

Puffin Produce Ltd. unveiled a new look for its Blas y Tir brand of fresh potatoes, including the new 1kg Blas y Tir Pembrokeshire Earlies, which are now available in supermarkets across Wales.

In October chef Heston Blumenthal revealed his top tips for achieving roasties that are crispy on the outside, fluffy on the inside, every time. However, according to students from Edge Hotel School at the University of Essex, Blumenthal has been cutting his spuds all wrong.

Following an investigation by the Animal and Plant Health Agency earlier this year, it has been confirmed that ulluco tubers imported into the UK from a number of different sources were infected by harmful viruses, highlighting that there is uncertainty about the disease status of this crop in general.

Solely supplied by Branston, Italian new potatoes are returning to Tesco for the seventh consecutive year, to keep pace with the increasing demand for fresh seasonal new potatoes.

“Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us [AHDB Potatoes] to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward.”