Fish and Chip Fridays Live On: 6 in 10 Brits Keep the Chippy Tea Tradition Alive with Young’s

The nation’s love affair with fish and chips shows no sign of fading as new research reveals that millions of Brits still mark the end of the week with a ‘chippy tea’. 

The study of 2000 adults from Young’s, the UK’s number one seafood brand, found more than three in five people (62%) enjoy fish and chips on a Friday at least once a month. 

Yet for many households the family tradition is moving into the home kitchen, with almost two thirds (64%) saying money saving is the main reason they cook ‘fakeaway’ fish and chips at home rather than heading to the fish and chip shop. However, cost isn’t the only factor, the data shows, 28% see it as a healthier option and 21% cite convenience. 

The shift reflects rising costs, with the average price of fish and chips climbing from £6.48 (8.76 USD) in 2019 to £10.78 (USD 14.58), in 2025, according to data from the Office for National Statistics (ONS), making home-cooked versions of this much-loved treat the more affordable choice.

22% remain loyal to their local chippy saying they would only buy fish and chips as a takeaway option. As a result of fish and chips’ enduring popularity, it’s up there with the very best of British food, according to the poll. 

Overall, when asked to name their favourite British food traditions, fish and chips (25%) ranked just behind the Sunday roast (35%) and ahead of the full English breakfast (17%).

Fish and chips take second place in the UK’s top 10 favourite food traditions, just behind the classic Sunday roast — proving the nation’s enduring love for a proper British chippy tea.

Kevin Sinfield, Marketing Controller at Young’s:

"Fish and chips remains a cornerstone of British life. Whether enjoyed as a Friday treat with family and friends from the local chippy or recreated at home, it’s clear the tradition still means a lot to people."

"With our new Jumbo Fish Special, we’re giving families even more reason to celebrate with a special treat, with generous fillets that deliver an even bigger eat, plus a proper taste of the chippy at unbeatable value."

Young’s Chip Shop Jumbo Special (2 x 240g fillets, RRP £5.00 (USD 6.63)) is available nationwide in Tesco and Sainsbury’s now and soon to be available nationwide in all major UK retailers from October 2025.