Mashed Potatoes Reign as Top American Comfort Food, Survey Reveals Regional and Generational Potato Trends

Mashed potatoes may be America’s favorite comfort potato dish, but a new survey shows tastes differ widely across the country. Just in time for National Potato Day on Aug. 19, the Idaho Potato Commission partnered with YouGov to survey 3,000 Americans on the potato dish that brings people together in their hometowns.

The results highlight how potato dishes remain central to family traditions, holiday celebrations, and community gatherings, while showcasing strong regional and generational differences.

Jamey Higham, president and CEO of the Idaho Potato Commission:

"Potatoes are more than food, they’re part of our traditions. From a beloved family casserole to a loaded potato bar at a Sunday football gathering, these dishes bring people together, celebrating both community and culture."

"What is fascinating about this survey is how distinctly regional our comfort foods are. Proof that one ingredient like the Idaho potato, can take on countless delicious identities."

While mashed potatoes remain the nation’s undisputed No. 1, the survey uncovered notable differences in taste by region and generation. Rural respondents leaned toward classics like potato salad (67% rural vs. 54% urban) and au gratin potatoes (39% vs. 29%), while urban residents favored more adventurous dishes such as gnocchi, poutine and potato tacos. Boomers overwhelmingly chose mashed potatoes (73%) and potato salad (75%), while Gen Z leaned toward potato tacos (11%) and poutine (9%).

While mashed potatoes remain the nation’s undisputed No. 1, the survey uncovered notable differences in taste by region.