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Octubre 16, 2025
From Judo Champion to Potato Pioneer: Harvinder Singh's Revolutionary Farming Journey in Haryana
Former judoka Harvinder Singh from Kurukshetra turned innovator, revolutionising seed potato farming through his firm Noor Agro Farm. His disease-free, high-yield seeds are in demand nationwide, empowering farmers and creating local employment.
Septiembre 14, 2025
Four New ICAR-CPRI Potato Varieties to Boost Productivity and Processing Approved Across India
Agriculture Ministry approves 4 new ICAR-CPRI potato varieties—Kufri Ratan, Kufri Tejas, Kufri Chipbharat-1 & 2—for nationwide cultivation, boosting yields, processing quality & farmer returns, strengthening India’s potato sector.
Agosto 07, 2025
ICAR-CPRI Launches Kufri Chipbharat-1: India’s New High-Yield Potato Variety for Chip Processing
CPRI launched Kufri Chipbharat-1, a new potato variety for processing, marking a significant advancement in India's agricultural sector. The release, attended by key officials, supports India's position as the second-largest global potato producer.
Junio 27, 2022
PepsiCo India invest an additional USD 24 million to expand its largest food manufacturing plant in Uttar Pradesh, India
PepsiCo India announced expansion plans for its largest greenfield foods manufacturing plant that produces the immensely popular LAY’S potato chips in Kosi Kalan, Mathura in Uttar Pradesh. Contenido Patrocinado
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Diciembre 09, 2021
Big victory for farmers: India revokes patent for PepsiCo's Lay's potatoes
India has revoked a patent for a potato variety grown exclusively for PepsiCo Inc's popular Lay's potato chips, according to an order issued on Friday by the Protection of Plant Varieties and Farmers' Rights (PPVFR) Authority.
Septiembre 23, 2021
PepsiCo commissions their largest greenfield potato chip plant in Uttar Pradesh, India, investing USD 110 million
PepsiCo invests USD 110 million in a new potato chip plant in Kosi Kalan, Mathura spanning 29 acres. Pepsico will procure 150,000 tons of potatoes from more than 5,000 local farmers. This investment creates 1,500 jobs.
Mayo 29, 2020
PepsiCo India partners with Dunzo to launch Exclusive LAY'S and Kurkure E-Stores
Starting with Bengaluru, the services will soon expand to Delhi, Mumbai, Gurgaon and Jaipur Consumers can select their favorite snack brands on 'daily grocery' on Dunzo's app, place their orders & get them delivered to their doorstep within an hour of ordering.
Enero 18, 2012
Lay's Baked in India launched to expand health portfolio
India’s leading potato chips brand, Lay’s from PepsiCo, has joined hands with renowned designer duo Shantanu-Nikhil to launch a new range of baked chips - 'Lay’s Baked', through an exclusive fashion show in Delhi.From the archive

Diciembre 04, 2007
Frito-Lay goes Indian to up its market share
Multinational snack maker FritoLay has Indianised its potato chips brand Lay’s in the wake of competition by new entrants like ITC’s Bingo. As part of its rebranding exercise, FritoLay has introduced Lay’s Chaat street, India’s Mint Mischief and Wafer...From the archive






