Hungritos Launches Crispy Criss-Cross Waffle Fries at Fine Food Australia 2025, Showcasing Innovation in Frozen Snacks

Hungritos, a leading brand in potato-based frozen snacks, proudly participated in Fine Food Australia 2025, held at the ICC Sydney, Darling Harbour, from September 8th – 11th, 2025. The participation highlighted Hungritos’ vision of combining culinary creativity with convenience, catering to the evolving needs of retailers, hospitality partners, quick-service restaurants, and food service providers worldwide.

Showcasing Innovation in Frozen Snacks

At the event, Hungritos presented its diverse portfolio of potato-based frozen snacks, ranging from classic favourites to contemporary creations - all crafted to deliver consistent taste, quality, and value. Visitors experienced firsthand the crisp textures, authentic flavours, and versatility that make Hungritos a trusted partner in both domestic and international markets. 

Waffle Fries - A Criss-Cross Attraction

Hungritos wraps up #FineFoodAustralia2025 with a big hit — the launch of Criss-Cross Waffle Fries. From Indian farms to global plates, the journey powers forward!

A major highlight was the launch of Hungritos Waffle Fries. Made from the finest Dutch potatoes, these premium fries feature a distinctive criss-cross cut that makes them visually appealing and functionally versatile - perfect for dips, sauces, and a variety of seasonings. With their crispy exterior and fluffy interior, Waffle Fries captured the attention of chefs, distributors, and food lovers, reaffirming Hungritos’ commitment to product innovation and excellence.

Building Global Connections

In addition to product showcases, Fine Food Australia 2025 provided Hungritos with a platform to engage with a global network of food entrepreneurs, distributors, and industry leaders. Discussions focused on exploring new markets, strengthening partnerships, and identifying emerging trends in the frozen food industry. The participation reinforced Hungritos’ position as a forward-looking brand eager to contribute to the global snacking landscape.

A Step Towards the Future

Hungritos entered Fine Food Australia with the goal of sharing innovative snack solutions and concluded the event with strengthened relationships, valuable market insights, and new opportunities for collaboration. The participation was not just a showcase but also a stepping stone toward expanding Hungritos’ global footprint.

Hungritos extends sincere appreciation to all visitors, partners, and collaborators who joined at the booth and contributed to making the participation a success. The brand looks forward to building on the connections made in Sydney and shaping the future of frozen snacking worldwide.