Princesa Amandine to Showcase Premium Potato Innovations and Local Production at Fruit Attraction 2025

Princesa Amandine® will be present at the 17th edition of Fruit Attraction (September 30 to October 2, IFEMA Madrid), one of the leading international meeting points for the fruit and vegetable sector, which will bring together more than 120,000 professionals from 150 countries. The brand will be represented through its four strategic partners: Ibérica de Patatas, UDAPA, GV El Zamorano, and Campotec. 

Since its launch in the Iberian market in 2020, Princesa Amandine® potatoes have established themselves as a benchmark in quality, innovation, and consumer trust. Over this period, the brand has expanded from 1,500 tons marketed in its first year to 7,500 tons in 2024, and it aims to maintain this volume in 2025. 

In parallel, the cultivated area has grown steadily—from 40 hectares in 2020 to 150 hectares in 2025—reflecting the brand’s commitment to local and proximity production in Spain and Portugal. 

Jean Michel Beranger, Managing Director of Princesa Amandine® Ibérica:

"Our goal for the 2025–2026 campaign is to strengthen the progress achieved, maintain excellence in quality, and consolidate stable, long-term commercial relationships. Continuity in production and distribution are key pillars for remaining a reference in the Iberian premium potato market."

At Fruit Attraction 2025, Princesa Amandine® will showcase its three distinct formats, designed to meet different consumption occasions:

• 1.5 kg net bag (caliber 40–65 mm), the traditional format.
• 400 g microwave pack (caliber 35–45 mm), ready in 7 minutes.
• Fifth Range: vacuum-packed, steam-pre-cooked potatoes with Provençal herbs, ready to heat and serve.

Currently, Princesa Amandine® is available through 15 distribution groups and 19 supermarket chains across the Iberian Peninsula. Since January 2025, it has also been available on Amazon Fresh, extending its reach into the online channel.

In Spain, consumers can find the brand at Ahorramas, Alcampo, Bonpreu, Caprabo, Carrefour, Consum, E.Leclerc, El Corte Inglés, Eroski, Esclat, Hipercor, Lidl, Lupa, Makro, Sanchez Romero, Supercor, Supermercados Más y Más, Supermercados Plaza, Unide, and Amazon Fresh.