Popular potato chip brand Tyrrells to disappear from Australian supermarket shelves

A popular potato chip brand has been pulled from the shelves of Australia’s two biggest supermarket chains after being discontinued. Fans have noticed that the entire Tyrrells range has quietly disappeared from Coles and Woolworths stores. Coles confirmed to Daily Mail Australia that it no longer stocks the brand and directed customers to contact the supplier for more information.

Snackbrands Australia, the maker of Tyrrells, confirmed the snack's demise, citing 'insufficient levels of consumer demand'. A spokesperson from Snackbrands Australia said the company always aims to bring delicious snacks to consumers in line with their needs; however, they sadly had to retire the Tyrrells brand from the market due to insufficient levels of consumer demand. He added that while there will always be true lovers of the brand out there, the decision needed to balance the requirements of consumers as well as retail partners when making these tough decisions.

Daily Mail Australia has contacted Snackbrands Australia and Woolworths for further comment. Fans took to social media to express their disappointment at not being able to stock up before the range disappeared.

A shopper expressed frustration on social media after Tyrrells confirmed that Woolworths, Coles, and IGA have stopped stocking their products. The chips disappeared from shelves without warning or clearance tags, leaving customers with no chance to stock up.

These were excellent, made in Australia with Aussie potatoes, and at AUD 3.80 (USD for 165g. The price was fair, without ridiculous hikes or fake offers. Maybe Coles and Woolworths couldn’t handle a product that didn’t play their game?

Another shopper commented that Tyrrells were the king of chips and admitted feeling heartbroken over their disappearance. While some expressed disappointment, others weren’t surprised to see the brand vanish from store shelves. One Australian shared that during their time working at a service station, the chips were often thrown out due to low demand, even when discounted for quick sale. The Tyrrells range is still available at selected Harris Farm stores.

Fans have also spotted the Tyrrells range in some IGAs, at 7-Eleven and The Reject Shop, as well as online on Amazon. Created in Herefordshire in England, manufacturing relocated to Victoria in 2016, following Tyrrells' acquisition of Yarra Valley Snack Foods a year prior. The move created 120 jobs in the Yarra Valley as the region became the first location for Tyrrells' production outside the UK.Then–chief executive David Milner spoke to the Australian Financial Review at the time.

David Milner:

"Yarra Valley was already doing premium potato chips and vegetable crisps like us, and Australia now being one of the foodiest nations on Earth, we think the premium share of the market here will grow."