Potatoes USA 2025 Report Reveals Top Food Trends, Health Benefits, and America’s Love for Fries

According to Potatoes USA’s newly released 2025 Consumer Attitudes & Usage study, Americans have once again crowned potatoes as their favorite vegetable—marking an impressive ninth consecutive year of top ranking.

This year’s report highlights a significant surge in consumer trust regarding the nutritional benefits of potatoes, now considered at an all-time high. The humble spud is gaining recognition not just for its taste, but as a potent “performance fuel” for active lifestyles.

Key reasons behind potatoes’ enduring appeal? Participants praised the tuber’s:

• Versatility – suitable for endless cooking styles
• Satiating nature – leaves people feeling full
• Natural quality – seen as a wholesome food choice
• Overall satisfaction – offers comforting flavor

The study also reveals robust consumption habits: a striking 81% of Americans include at least one potato serving in their weekly meal plans.

This trend underscores a growing consumer shift toward nutrient-dense, energy-supporting whole foods. Potatoes remain a powerful staple—fueling both physical performance and culinary creativity.