Inovaa is a Dutch agri-tech company based in Emmeloord, specializing in advanced automation and optical sorting solutions for the agricultural sector, particularly for potatoes and other root crops. The company focuses on developing intelligent systems that improve grading accuracy, product quality and processing efficiency in post-harvest operations.

Its core innovation is the U-Vision optical sorting system, which uses camera-based technology to analyze each individual potato based on size and quality, enabling fully automated and highly precise sorting with minimal product damage. Inovaa also develops integrated control systems that manage entire processing lines, allowing farmers and processors to operate all equipment from a single centralized system.

The company was founded by professionals with strong agricultural backgrounds and aims to bring modern digital and optical technologies into traditional farming and food processing operations. Inovaa works closely with industry partners to deliver customized solutions, remote support and continuous system improvements.

Overall, Inovaa is positioned as a specialist in smart agricultural automation, combining optical imaging, software control systems, and engineering to optimize potato grading and processing efficiency.