Peppy is a ready-to-eat snack brand owned by Venkataramana Food Specialities Limited (VFSL), offering extruded snacks, cheese balls, tomato discs, multigrain snacks, rings, and pellet-based flavored products for the Indian packaged snack market.
Since the early 1990s, Peppy, one of VFSL's signature brands, has been a part of India's ready-to-eat snack market. The company is well-known for its extruded and non-chip snack items that target mainstream snack customers with a variety of forms, textures, and taste profiles. Through mass retail distribution and small-format packaging, Peppy has established a significant foothold in India's low-cost snack market throughout the years.
The brand’s product range includes popular snack varieties such as Peppy Tomato Discs, Cheese Balls, Multi Pops, Rings, Trio, and 3D Bites in flavors including samosa, tikka masala, and achaari chatka. These products are made using ingredients such as corn, wheat, tapioca, rice, potato flour, and soya flour, with a focus on crunchy textures and strong seasoning profiles. Some products are marketed as lower-oil alternatives compared to traditional potato chips.
Popular Peppy Products:
- Peppy Tomato Discs
- Peppy Cheese Balls
- Peppy Multi Pops – Achaari Chatkaa
- Peppy 3D Bites – Samosa Flavour
- Peppy 3D Bites – Tikka Masala Flavour
- Peppy Trio Peppy Rings
