McCoy’s is a British snack brand that produces thick, ridged potato crisps known for their bold flavours and crunchy texture. The company is part of KP Snacks and has been operating since 1985 in the United Kingdom.

It focuses on delivering heavily seasoned, flavour-rich crisps in varieties such as Flame Grilled Steak, Salt & Malt Vinegar, and Cheddar & Onion. McCoy’s is positioned as a strong-flavoured, satisfying snack brand designed for consumers who prefer a more intense taste and crunch compared to standard crisps.

The brand is widely available across the UK retail market and is recognized for its distinctive ridged format, which enhances both texture and flavour delivery in each bite.