Birds Eye is the UK's biggest frozen food brand, known for its high quality and superb taste. Birds Eye has been supplying nutritious, freshly frozen meals for decades. Their brands include Birds Eye, Aunt Bessie's, Goodfellas, and Green Cuisine.
The company strives to improve the nation's food supply by promoting the nutritional benefits and convenience of frozen food, as well as its role in reducing food waste.
Birds Eye is a division of Nomad Foods, a market-leading frozen food company with a rich history and famous brands that have endured the test of time. Nomad Foods, headquartered in the UK, employs over 8000 people in 22 markets, including 19 plants.
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Birds Eye (United Kingdom and Ireland)
Brand Description
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News for this Brand
四月 20, 2015
Permira announces sale of Iglo Group to Nomad for €2.6 billion
Permira announces today that a company backed by Permira Europe III has entered into a definitive agreement to sell Iglo Foods Holdings Limited (“Iglo Group”, or the “Group”), Europe’s largest frozen food business, to Nomad Holdings Limited (“Nomad”) for €2.6 billion.From the archive
四月 20, 2015
Nomad Holdings Limited to Acquire Iglo Foods Holdings Limited for €2.6 billion
Nomad Holdings Limited has entered into a definitive agreement to acquire Iglo Foods Holdings Limited, Europe's leading frozen food company, from a company backed by the Permira funds for approximately €2.6 billion, subject to customary closing conditions.From the archive
二月 20, 2014
Birds Eye launches Mashtags: social media inspired potato shapes
UK food brand Birds Eye is launching Mashtags this month, a new product inspired by social media.From the archive
