News on Potatoes in Retail from United Kingdom

Belgium’s long-standing love affair with potatoes goes far beyond taste. Potatoes are central to the nation’s culinary identity, and the iconic frietkot - a fast-food stand dedicated to fries - is officially recognized as part of Belgium’s national intangible cultural heritage.

The 'Ultimate Roast Potato' named after a much-loved film character is back on shelves after high demand. Branston says deliveries of its Nemo potato will rise 87 % this season versus 2024, bringing faster-cooking, great-tasting roasts to more homes!

A new survey by Young’s reveals 62% of Brits enjoy fish and chips on Fridays. Rising costs drive home-cooked versions, though 22% stick to takeaways. Ranked 2nd in UK food traditions, fish and chips remain a beloved Friday treat.

Branston potato growers gathered in Lincolnshire to explore new varieties, including a nutty salad potato and Inca Rosa, aimed at supermarkets by 2026. The field walk showcased trials, yields, and innovations, with Tesco also backing the development.

More than 65 skilled workers are being sought by leading potato supplier Branston for its Lincolnshire site, as a result of its successful expansion plans. 

Albert Bartlett’s £3 million ad campaign celebrates the Jersey Royal season, highlighting traditional farming, real farmers, and the crop’s heritage. The feel-good ad features chef Michel Roux and a Bellamy Brothers soundtrack, launching in May.

Greenvale’s Golden Kings launched ‘Move Over Maris’ with Great British Chefs to promote climate-friendly, high-yielding potatoes needing less irrigation and pest control, urging consumers to switch varieties.

Spudmania shows no signs of abating and singing stars and crowds in the Spudarmy continue to flock to the centre of Tamworth to sample Ben Newman's humble jacket potatoes.

Nanna Tate, a new potato brand from leading supplier, Branston, has expanded its offering, with the launch of its range of prepared potato dishes, set to land in Tesco stores in February.

Scottish potato specialist Albert Bartlett has underlined the challenges posed by Brexit and cost inflation amid the continued fallout from the pandemic after enjoying a surge in profits.

Nanna Tate is a stand-out new potato brand which has been developed by Branston, one of the UK’s leading suppliers of potatoes. With a focus on recreating the nostalgia evoked by the best potato dishes, Nanna Tate builds on Branston’s 50 plus years of potato expertise, adding a modern twist while tapping into the enduring love that Brits have for the humble spud.

Ahead of the festive season, United Kingdom Potato Specialist Branston has once again launched its innovative hybrid Nemo potato to support demand for volume and faster cooking times at this time of year.

The Masser Family of Companies (MFC), the eighth-generation family-owned potato farming company, announced a strategic partnership with Szawlowski Potato Farms (SWAZ), a fifth-generation farm.

Retail demand and consumption is improving this week and should continue to do so upon the return of schools this week following the summer break.

Freshly harvested Cornish New Potatoes arrive in Tesco stores and online from June 24 to the delight of shoppers across the United Kingdom.

One of the UK's top potato suppliers is looking for alternatives to the popular Maris Piper due to rising costs and unreliable crops during extreme weather.

Jersey Potato exporters were able to negotiate a better price from UK supermarkets this year to help cover rising costs but blight and poor weather meant it was still a difficult season.

Farmers have been left outraged as Sainsbury’s, among other UK supermarkets, discounted the price of potatoes in the run-up to Christmas to 'less than the cost of production'.