News on The Potato Supply Chain from the Netherlands

Mooij Agro launches Croptimiz-r MAX, a next-gen controller for crop storage. It manages up to 16 cells, automates climate control, cuts energy use, and protects crop quality. Key features include a 12” touchscreen, EVA assistant, and remote access.

On August 27, 2025, industry leaders met in the Netherlands for the conference Europe’s Place in a Changing Potato World, co-organised by Potato Europe, Europatat and World Potato Markets during Potato Europe 2025.

Developing countries like China and India are expanding potato processing, shifting from importers to exporters. Global frozen potato trade rose from USD 7.7B to USD 13.2B (2019–2024), with demand and per-capita consumption growing worldwide.

PotatoEurope 2025 set records with 17,268 visitors from 107 countries on Sept 3-4 in Lelystad, Netherlands. Live demos, trial fields, and top innovations like Croptimal’s Croptiscan 9000 highlighted the event. Next edition: Sept 9-10, 2026, Germany.

PotatoEurope 2025 takes place 3–4 Sept. at WUR Lelystad with 300+ exhibitors & visitors from 119 countries. Highlights: trial harvests, ICM & market conferences, live demos from harvest to sorting, and innovation test fields.

Last week marked the start of the 2025 potato starch campaign at Aebe. Over the coming months, potatoes will be delivered six days a week to Royal Avebe’s factories

Following the successful introduction of the Spirit 9200i in 2024, AVR is now launching the Spirit 9200i VW: all the strengths of AVR’s most recent trailed harvester, completed with the patented Varioweb cleaning system.

Tolsma-Grisnich has moved to new sustainable premises at Cavalier 3, Emmeloord, uniting production, logistics & offices. The modern facility boosts efficiency & innovation. Official opening: 5 Sept for business relations, 6 Sept for the public.

The European Investment Bank has signed a EUR 20 million venture debt financing agreement with Dutch biotechnology company Solynta, to accelerate the development of potato varieties with enhanced resistance to disease and resilience to climate change

PotatoEurope 2025, set for 3–4 Sept in Lelystad, Netherlands, showcases live machinery demos, smart agri-tech, and innovations in potato farming. With 300+ exhibitors and 15,000 visitors, it’s the premier hub to innovate, network, and grow.

Efficiently manage crop storage with Mooij Agro’s Smart Cooling Manager—monitor and control each cooling cell, auto-prioritize capacity, and integrate seamlessly with all units via Croptimiz-r®. Ideal for post-CIPC potato storage.

In 2025, over 83 thousand hectares of ware potatoes will be grown in The Netherlands. This is 8.6 percent more than last year. The last time the cultivation area of ​​ware potatoes exceeded 80 thousand hectares was in 2000.

At PotatoEurope 2025, fifteen top companies will showcase trials on potato cultivation, with 309 exhibitors and 15,000 visitors expected. The event highlights innovation, demos, and global networking across the potato value chain.

By mid-March, Hans Huistra, CEO of the Royal HZPC Group, had done a good deal of driving on Dutch highways. He rushed from meeting to meeting, sharing the good news that last season's average prices will be historically high with affiliated seed potato growers.

Royal Avebe has now processed all the potatoes from the 2024 campaign. The cooperative is closing the cultivation year positively with a higher processing quantity than originally planned.

Si bien el clima seco ha hecho posible avanzar en tiempo y forma con la siembra, si la falta de agua persiste el impacto sobre los cultivos podría tornarse en negativo.

Tanto en facturación como en cantidad de kilos vendidos, la empresa Holandesa anticipa una campaña histórica.

AVR expands its dealer network in Northern Netherlands after GroeNoord’s bankruptcy, adding 7 new dealers and reinforcing support with its own Sales and Service Team to ensure expert advice and fast service for potato machinery customers.