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augustus 11, 2025
Want to Speak at Potato Expo 2026? Call for Proposals Highlighting Innovation in Potato Cultivation
NPC invites proposals for Potato Expo 2026 sessions on innovation, tech, trends & collaboration. Formats: 20–40 min talks or panels. Submit by Sept 12; notifications by Oct 10. Topics: production, trade, tech, research, policy & more.
september 15, 2024
Lay's named official sponsor of FIFA World Cup 26™ & FIFA Women's World Cup 2027™
Lay's has been named the Official Sponsor of the FIFA World Cup 2026 and FIFA Women's World Cup 2027, promising to enhance fan experiences with exclusive content and promotions alongside other iconic brands in its portfolio.
april 18, 2024
Cheetos® Debuts 'Other Hand' Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos
Ninety-nine percent of people eat Cheetos® with their dominant hand, which means they need to live their life using their Other Hand... even if things get a little messy.
augustus 09, 2022
Lays mashed up snack aisle with the newest batch of flavor swap releases
Ready for flavor déjà vu? Last summer, the Lay's brand introduced new potato chips inspired by other fan-favorite Frito-Lay flavors that had fans asking themselves, "Wait, is this Doritos or Lay's?" Now, Lay's is adding another twist Sponsored Content
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juni 17, 2021
US Sales of Fingerlings, Gourmet Varietal Potatoes Continue to Climb
As shoppers stock up for the summer grilling season, new national sales data indicates US sales of fingerlings and smaller-sized gourmet varietal potatoes, both popular for backyard cookouts, remain on a solid, upward ascent.
juli 10, 2017
Lay's names SEMI-finalists in 'Do-Us-A-Flavor' the PITCH. Who will get to the next round?
Lay's, one of the marquee brands from PepsiCo's Frito Lay division, today announced it has narrowed its 'Do Us a Flavor' contest submissions to 10 semifinalist flavors. Check back for the Three finalists on July 18!From the archive

april 13, 2016
Black Gold Farms is expanding its successful locally grown program
Black Gold Farms understands the importance of marketing and merchandising to driving volume & profit growth for their retail customers, and nowhere is this more evident than with Black Gold Farms locally-grown initiatives.From the archive

oktober 05, 2014
MountainKing Potatoes Rolls Out Bold, New Display Units To Boost Impulse Sales
Texas-based MountainKing Potatoes has taken another step toward helping retailers boost impulse sales, reduce in-store labor and compliment ad features with new, high-graphic display units including large bins for high-volume promotions, easy-to-install display wraps and smaller, yet attractive display-ready stack boxes.From the archive







