The World of Private Label International Trade Show 2026 is one of the largest and most important global events for the private label industry. Organized by the Private Label Manufacturers Association (PLMA), it will take place on 19–20 May 2026 at the RAI Amsterdam Convention Centre in Amsterdam, Netherlands.
For nearly 40 years, this event has been the meeting point for retailers, wholesalers, and manufacturers to discover new products, build partnerships, and explore ideas to grow private label programs.
Exhibits and Categories
The show is divided into food and non-food sections, featuring products such as:
- Fresh, frozen, and packaged food items
- Beverages and snacks
- Health and beauty products
- Household goods and cleaning products
- DIY, garden, pet care, and automotive items
Special Features
- Idea Supermarket® – Display of private label packaging and merchandising trends from around the world.
- New Product Expo – A showcase of the latest innovations from exhibitors.
- PLMA Matchmaker™ – Pre-scheduled meeting platform for buyers and exhibitors.
- Digital Tools – Show Preview and Navigator app to help visitors plan and navigate the event.
Attendees
- Open only to trade professionals: Retail buyers and category managers
- Brand and product developers
- Packaging designers Importers, exporters, and consultants
Why Attend?
This trade show is the world’s largest private label marketplace, offering:
- Direct access to suppliers from more than 120 countries
- Insight into packaging and product trends
- Networking with industry decision-makers
- Opportunities to expand private label product ranges
