Produce Investments Acquires Biofresh Safestore to Strengthen Global Leadership in Sustainable Potato Storage

Produce Investments (PI), a UK-based investment company focused on potato growing, crop storage, and agri-tech innovation, has announced the acquisition of Biofresh Safestore, an established leader in fixed crop management systems.

Expanding a growing technology portfolio Biofresh Safestore has been at the forefront of sprout control for over 20 years, providing fixed installation systems for storage facilities across the UK, Europe, and Japan. The company has developed a strong reputation and customer base, particularly in France under the leadership of Jeremy Barraclough, who will continue to be involved in the business.

This strategic acquisition complements PI’s existing expertise in natural sprout suppression technology through its well-established Restrain brand, experts in potato storage and post-harvest applications. Together, the two companies will offer customers greater choice and flexibility from portable to fixed sprout suppression systems, through a single trusted partner.

Rachel Cook-Coulson, Chief Executive Officer (CEO) of Produce Investments (PI):

"This acquisition represents an important step in PI group growth journey."

Dan Hewitt, Managing Director of Restrain UK:

"By combining the strength of Restrain and Biofresh Safestore, we’re accelerating our expansion across Europe and globally. Together, we will deliver greater value to customers through innovative, nature-powered technologies that advance the future of crop storage."

About Produce Investments

Produce Investments is a British group of companies operating across the potato and agri-tech industries. Its portfolio includes:

• Restrain: A technology-driven agtech business delivering sustainable solutions for sprout suppression, ripening, and seed potato treatments. Restrain supports growers with post-harvest and storage technologies that enhance crop quality across potatoes, onions, and other produce.
• Greenvale: One of the UK’s leading suppliers of fresh potatoes to retail, foodservice, B2B, and wholesale markets. Greenvale oversees the entire supply chain, from seed breeding and varietal development to marketing and distribution, and markets its own premium brand, Golden Kings, known for its buttery flavour and wide UK availability.
• Produce Solutions: The group’s agronomy, technical, and R&D business, offering expert support, research, and development services to the potato and fresh produce sectors, including varietal development for Greenvale.