Snack Factory LLC, based in Princeton, New Jersey, was founded by snack food pioneers Sara and Warren Wilson in 2004.
The Wilsons pioneered the first flat pretzel-shaped cracker under the Pretzel Crisps® brand and rapidly gained distribution in the deli-bakery section of grocery stores. The natural, baked product immediately attracted a loyal following, and it quickly became one of the most dynamic snack brands in the U.S. The brand remains committed to providing the highest-quality, natural ingredients and exceptional taste that this growing set of consumers like to enjoy and share.
Snack Factory products are distributed nationally in grocery, mass merchandisers, club stores, and other channels.
In October 2012, Snack Factory was acquired by Snyders-Lance.
Product Types offered by this company
Nieuws over dit bedrijf
maart 30, 2016
Snyder's-Lance Introduces several new Snacks across its brand portfolio
Snyder's-Lance, Inc. (Nasdaq-GS: LNCE) continues to drive innovation by bringing new and exciting snacks to pantries across the United States in 2016.From the archive
juni 08, 2015
Snack Factory Pretzel Crisps achieve Non-GMO Project Verification
Snack Factory® Pretzel Crisps®, the world’s first flat-baked pretzel cracker, has announced that it has achieved Non-GMO Project Verification. Snack Factory will begin introducing Non-GMO Project Verified versions starting in Fall 2015.From the archive
mei 07, 2014
Snyder's-Lance Inc. Signs Definitive Agreement to Acquire Baptista's Bakery Inc.
Snyder's-Lance, Inc. today announced a definitive agreement has been signed to acquire Baptista's Bakery, Inc., the manufacturer of its fast growing Snack Factory® Pretzel Crisps® brandFrom the archive
februari 28, 2012
“Pretzel Crisp” Manufacturer Faces Trademark Challenge
Princeton Vanguard, maker of Pretzel Crisps brand flattened pretzel snacks, has had their trademark challenged by snack food giant Frito-Lay, which claims the mark is too generic to sustain a trademark registration. It’s a trademark brand name dispute...From the archive
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