Maarud AS, founded in 1936 in Maarud Gaard, Norway, is recognized for making mainland Europe's first potato chips under the brand name "Potetgull." Over the years, the company has expanded its product line to include popcorn, specialty snacks, pretzels, and tortilla chips, making it a major participant in the savory foods market.

Maarud, headquartered in Oslo and with production facilities in Disenå, sells products to Norwegian and Icelandic markets. Maarud has been part of the Intersnack Group, Europe's snack market leader, since 2014. Maarud remains a brand of Intersnack GmbH, operating within the group's large snack product portfolio.