Pirate’s Booty is a U.S.-based snack brand known for its baked, puffed corn and rice products flavored with real ingredients such as aged white cheddar cheese. Originally launched in 1987, the brand focuses on delivering light, better-for-you snacks that are gluten-free and made from simple, recognizable ingredients.

Today, Pirate’s Booty operates under The Hershey Company as part of its expanding salty snacks portfolio. The brand is positioned around fun, family-friendly snacking while maintaining a balance between taste and perceived health benefits, with products that are baked rather than fried.

Its product range includes cheese puffs, popcorn, and chips, all designed to offer a crunchy texture and distinctive flavor. With strong brand recognition, especially in North America, Pirate’s Booty has become a popular choice among consumers seeking convenient, clean-label snack alternatives.