Griffin snacks' brand, The Natural Chip Co., offers light and crispy snacks made from veggies and lentils.They provide Veggie Straws in flavors such as Lightly Salted, Sour Cream & Chives, and Salt & Vinegar, as well as Lentil Whirls in BBQ, Feta & Garlic, and Tangy Tomato.

Snack Brands Australia previously owned and operated The Natural Chip Company. Universal Robina Corporation, headquartered in the Philippines, paid AUD $600 million for Snack Brands Australia in 2016. Intersnack, a German snack food manufacturer, subsequently purchased Snack Brands Australia, adding The Natural Chip Co. to its broad portfolio.