Lamb Weston Frenzy Fries Win Gold at the 2025 National Restaurant Pub and Bar Show Innovation Challenge

Lamb Weston proudly announces a Gold win with Frenzy Fries at the National Restaurant Pub & Bar Show Innovation Challenge!

The Innovation Challenge, showcasing the most innovative products launched in the previous 12 months, features companies that have been shortlisted by voting visitors to the show. On day two, those companies make a live pitch to judges, who this year included Karen Bosher of the Livelyhood Pub Company, Alex Large from Brother Marcus, Jane Treasure, former director of food at Pizza Express, Lucy Barker of the Stonegate Group, Peter Woods from Hawksmoor, Penelope Bruce from Greene King, and Chris Stagg of the Peach Pub Co.

Judges praised Frenzy Fries, saying they loved the name and that it represented “innovating with food as an experience – will be a big hit!”

Frenzy Fries by Lamb Weston named Gold Winner in the Innovation Challenge 2025 at the National Restaurant, Pub & Bar Show, ExCeL London.

Ash Liles, Trade Marketing Manager, Lamb Weston:

"This is a triumph for the team involved in the launch of Frenzy Fries as they were designed to offer a memorable food experience, have standout in the market and help operators create a point of difference. Winning a Gold award, and hearing the judges’ comments means we have achieved our goal."

Free samples of Frenzy Fries are available—visit Lamb Weston’s website to request yours and discover how they can help boost your sales.