Hungritos Concludes Impactful FHI 2025 Showcase in Jakarta, Reinforcing India’s Leadership in Frozen Potato Snacks on the Global Stage

Hungritos, a growing name in India’s frozen food sector, has successfully concluded its participation at Food & Hotel Indonesia (FHI) 2025 — one of Asia’s leading international trade shows for the food and hospitality sector — held from July 22 nd to 25 th at the Jakarta International Expo. With a blend of culinary innovation, brand storytelling, and strategic networking, Hungritos’ presence at FHI 2025 marked a significant leap forward in its global journey.

Occupying Booth 8401 in Hall 1, Hungritos drew attention from international distributors, institutional buyers, chefs, and hospitality professionals with its premium range of frozen potato-based snacks. Designed for versatility and performance across retail and HoReCa formats, the product portfolio reflected a commitment to quality, consistency, and global taste preferences.

Driving Engagement, Trade, and Innovation

Throughout the four days, the booth transformed into a vibrant hub of interaction and discovery. Live tasting counters offered firsthand experiences of Hungritos’ signature crunch and flavor, while visual presentations and interactive displays narrated the brand’s journey, one that is deeply rooted in innovation, operational excellence, and an ambitious vision to bring Indian frozen food to international markets.

A significant highlight of the event was the visit from the Indian Ambassador to Indonesia, accompanied by senior officials and key food trade stakeholders. Their presence signalled strong institutional support for Indian food brands expanding into Southeast Asia and reflected growing confidence in India’s food processing capabilities.

The event also enabled significant discussions regarding export readiness, supply chain integration, private-label partnerships, and trends in category growth. Hungritos' team participated in numerous B2B meetings over the four days, creating opportunities for strategic alliances and market growth within ASEAN markets.

Positioning for Global Growth

Beyond product conversations, the brand’s messaging at FHI 2025 focused on trust, transformation, and taste, themes that are increasingly important in a post-pandemic food economy where quality assurance, convenience, and innovation drive buyer decisions.

Hungritos’ participation underscores a broader shift in India’s food export narrative — one where contemporary Indian brands are stepping up to meet international benchmarks while still honoring the essence of Indian ingenuity and flavor.

As FHI 2025 concludes, Hungritos moves forward with a strong pipeline of leads, insights, and collaborations. The brand remains focused on scaling responsibly, delivering exceptional value, and becoming a recognized name in frozen food markets worldwide.