Jay Gould: The New York Fries president on selling fries when times are tough

By 2040, potato wafers will delight all the senses with enhanced taste, nutrition, texture, and appearance—driven by advances in food tech, agriculture, and changing consumer demands.

The global French fries market is worth USD 24 billion. A few decades ago, India was absent from it. Today, potatoes are the nation’s most eaten vegetable, and fries have become a staple on menus across the country.

Belgium’s long-standing love affair with potatoes goes far beyond taste. Potatoes are central to the nation’s culinary identity, and the iconic frietkot - a fast-food stand dedicated to fries - is officially recognized as part of Belgium’s national intangible cultural heritage.