Prataap Snacks Private Limited

Prataap Snacks, headquartered in Indore, Madhya Pradesh, Yellow Diamond stands as a beacon of taste and quality in India's snack market.

The company offers a diverse range of products, from crispy Potato Chips and inventive Extruded Snacks to classic Indian Namkeens and sweet treats, blending rural charm with urban sophistication.

With a presence in 2.20 million retail outlets and a daily distribution of 12 million packets, their snacks are a beloved part of daily life across India.

Prataap snacks became operational in January 2010 with manufacturing facility for potato chips. Subsequently, it also diversified into „Puffs‟ and other extruded snacks during 2010-11. Prataap has also started new products like "Namkeens" and "Rings" in order to diversify into a wider range of products.

In 2012, the business of Prakash Snacks Private Limited (Prakash) was purchased by Prataap snacks, leading to a significant increase in scale of operations of Prataap.

Prataap Snacks markets its product using brand name "Yellow Diamond".