The Wisconsin Potato and Vegetable Growers Association (WPVGA) provides grower education, government support, environmentally sound research and consumer education for 150 grower organizations across the state of Wisconsin.
WPVGA is responsible for expanding the Wisconsin potato markets through advertising, promotion and research. WPVGA also supports the Wisconsin Healthy Grown™ initiative — reduced-pesticide, integrated pest management, sustainable farming practices overseen by Protected Harvest, an independent oversight organization.
The Wisconsin Potato and Vegetable Growers Association has an annual budget of USD 1.5 million.
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Wisconsin Potato and Vegetable Growers Association (WPVGA)
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October 06, 2025
Powering Athletes Naturally: Wisconsin Potatoes for Performance and Sustainability
In May 2025, the Washington Post published an article entitled, powered by potatoes: Endurance athletes are chasing speed with spuds. The humble potato – cited as a mild, carbohydrate-packed fuel option – is growing in popularity among endurance athletes
April 15, 2025
Wyma Strengthens Support for North American Potato Industry
At Wyma, the belief is strong that robust industry associations are vital to the continued success and innovation of the agricultural sector. That's why Wyma has announced membership with leading potato industry organisations across North America.
January 25, 2025
Wisconsin Healthy Grown® Potatoes Featured on Award-Winning TV Show
As the third largest potato-producing state in the nation, Wisconsin potatoes have an important story to tell about feeding families with sustainably produced Wisconsin potatoes.
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