Company Description

Wada Farms, founded in 1943 by Frank and Agnes Wada, is a multi-generation, family-owned grower-shipper headquartered in Idaho Falls, Idaho.

The company operates on nearly 30,000 irrigated acres across southeastern Idaho and supplies a wide variety of fresh produce—including potatoes, sweet potatoes, onions, and specialty table potatoes—to retail, foodservice, and distribution markets nationwide.

Their offerings also include innovative items like Easy-Bakers and microwave-ready Easy-Steamers. Wada Farms supports supply chain efficiency with year-round distribution, their own logistics operation (WFM Logistics), and category management services through Wada Farms Marketing Group LLC and sister company Category Partners LLC.

Product Types offered by this company

News for this Company

Potato Grading Consistent Product Quality at Wada Farms

September 24, 2025

Potato Packer Wada Farms surpasses its ROI objectives in the very first year using optical grading technology

As a leading grower of fresh potatoes, Wada Farms set out to improve efficiency, enhance product quality, and reduce reliance on manual labor. All while preparing for future growth.

December 18, 2024

Potato packers across North America exceed expectations with Ellips

Do you require additional capacity? Are you facing challenges related to labor issues or inconsistent quality? The world of potato packers is challenging. Batch qualities vary, but customer demands remain consistently high.

June 16, 2024

Wada Farms surpasses its ROI in the very first year using optical grading technology for its potatoes

Kip Yeates, Vice President of Fresh Operations at potato company Wada Farms, highlights the success of their partnership with Ellips in enhancing potato grading efficiency and quality consistency, exceeding initial expectations and paving the way for future advancements in AI-driven grading technology.

Joe Esta, vice president at Wada Farms Marketing Group LLC, Idaho Falls, Idaho and Kevin Stanger, president of the company, July 29 at the IFPA Foodservice Conference Expo.

August 07, 2022

Wada Farms grows its specialty potato program, manages a tight russet supply

Wada Farms Marketing Group is growing its specialty potato program, including red, yellow and fingerling potatoes, says Kevin Stanger, president of the Idaho Falls, Idaho-based company.