Snackbrands Australia, founded in 1953, is a well-known snacking firm in Australia with a history spanning 70 years. The company offers an iconic portfolio of chips and corn-based snacks.
Its brands include Thins (thin-cut potato chips in multiple flavours), Samboy (crinkle-cut potato crisps), CC’s (flavoured tortilla chips), Cheezels, Kettle, The Natural Chip Company, Jumpy’s, French Fries, and more Snack Brands.
Snackbrands Australia has spent decades developing popular and savory snacks, like the original corn chip, CC's, debuted in 1982, and the beloved Cheezels, established in 1971. The company has continued to innovate with new products such as the kangaroo-shaped Jumpy's, which debuted in 2001, and the growth of the Natural Chip Company in 2012.
Founded in 1998 following a divestment of snack brands under the then-Campbell’s/Smith’s restructuring, the company is now owned by German-based Intersnack, after previously being acquired by Universal Robina in 2016.
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Snack Brands Australia
Company Description
Subsidiaries and Factory Locations
Snack Brands Australia (Factory)
Snackbrands Australia maintains an innovative production facility in Orchard Hills, New South Wales, on 27 acres of land. The plant is equipped with cutting-edge potato fryer technology and automated manufacturing lines, including innovative equipment for making flat, crinkle, and kettle chips, as well as corn and specialty snacks.
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News for this Company
August 03, 2025
Popular potato chip brand Tyrrells to disappear from Australian supermarket shelves
A popular potato chip brand has been pulled from the shelves of Australia’s two biggest supermarket chains after being discontinued. Fans have noticed that the entire Tyrrells range has quietly disappeared from Coles and Woolworths stores.
July 19, 2019
Intersnack Group to acquire 40% of Universal Robina Oceania
Philippine-based food company Universal Robina (URC) has announced the divestiture of a 40% stake in its Oceania subsidiary, URC Oceania, to the German snack food manufacturer Intersnack.Contact Information
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