Lidl Stiftung & Co. KG is a German global discount supermarket chain that operates over 10,000 stores across Europe.
Like fellow German supermarket Aldi, Lidl has a no-frills approach of displaying most of its products in their original delivery cartons, allowing the customers to take the product directly from the carton.
When the carton is empty, it is simply replaced with a full one. Staffing is minimal, so that a profit can still be made even though the prices are low.
Together with Aldi, Lidl has carved out its own niche with this approach.
In contrast to Aldi, there are generally more branded products on offer and while Lidl imports many low-priced gourmet foods from Europe, it also sources many local products from the country where the store is located.
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