PepsiCo unveils new logo and global rebrand

PepsiCo’s story began 60 years ago with the union of two of the world’s most iconic brands - Pepsi and Lay’s. Over the decades, the company has expanded and evolved while remaining deeply connected to consumers and the world around it.

Today, PepsiCo is a family of over 500 brands - including Tostitos, Gatorade, Quaker, Siete, and Poppi - and more than 300,000 employees worldwide. Its presence stretches from corner stores in Kansas to kitchens in Cairo, to the bustling streets of São Paulo and shops in Shanghai.

While the business has grown and transformed in many ways, the corporate brand remained unchanged for nearly 25 years. Now, PepsiCo introduces a new brand identity - one that reflects who the company is today and the future it is building together.

Evolution of the PepsiCo corporate logo from 1965 to 2025, highlighting the company’s shift toward a more modern, approachable, and purpose-driven visual identity.

A visual identity fit for today and tomorrow

The new look is more than just a logo - it’s a symbol of transformation that captures the energy, optimism, and ambition of PepsiCo in 2025 and beyond. It reflects the company’s focus on consumer-centricity, innovation, and sustainability through pep+, its global platform for positive impact.

The redesign also offers an opportunity to highlight the depth and diversity of the PepsiCo portfolio, with research showing that only 21% of consumers can name a PepsiCo brand beyond Pepsi.

Ramon Laguarta, Chairman and CEO of PepsiCo:

"Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands."

The elements of PepsiCo’s new logo represent its core values - food, drinks, smiles, sustainability, and inclusivity -united under the pep+ platform for positive impact.

Behind the logo is a story

At the heart of the new logo is the letter "P," a nod to PepsiCo’s heritage. It is surrounded by shapes and symbols representing the company’s guiding values - consumer centricity, sustainability, and great taste.

The color palette draws from the real world: the rich soils that nourish food, the refreshing tones of beverages, and vibrant hues reflecting PepsiCo’s commitment to people and the planet. The new custom typeface uses lowercase letters to convey approachability and modernity.

At its foundation is a smile - simple, universal, and deeply human - visually linking to the mission of creating more smiles with every sip and every bite, expressed in three words: "Food. Drinks. Smiles."

Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods at PepsiCo:

"Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future - reflecting our wide portfolio of beloved food and drink brands."

"By putting smiles at the heart of our visual identity, we’re signaling our obsession with consumers, and that obsession fuels our growth."

Bringing the new brand to life

The new identity will roll out gradually, beginning with the redesign of PepsiCo.com and its global social channels on LinkedIn, Instagram, YouTube, and TikTok. Over time, it will appear across packaging, workplaces, and signage, uniting PepsiCo’s vast family of consumer brands under a single corporate symbol.

The company emphasizes that the new visual identity is not just about design - it is about people. It reflects a culture of care and purpose that runs from ingredient sourcing to packaging to the final product reaching consumers worldwide.

This is PepsiCo: Food. Drinks. Smiles.